To help preserve, protect, and nurture the economic and cultural vitality of downtown Caldwell through the creation of public and private partnerships.

Thursday, July 8, 2010

Project Main Street volunteers install American Flags along Bloomfield Avenue



35 American flags now grace Bloomfield Avenue in Caldwell.

The flags were purchased with money raised by Project Main Street, an all volunteer, nonprofit initiative of the Caldwell Downtown Alliance. The organization hosted a successful Caldwell Beautification dinner, tricky tray, and 50/50 on May 29, with the promise of returning 100% of the proceeds to the community. The flags will be followed by the installation of hanging flower baskets and other beautification projects to help enhance the beauty and charm of our downtown, attracting residents, neighbors and businesses to Caldwell.

“Raising a five foot flag is an emotional experience,” said Jerry Smith, Project Main Street President. “But raising over 30 flags for our community to share is overwhelming. Our Stars and Stripes are a timeless, yet constant reminder of who we are and where we belong. Our freedom has been made possible by our brothers and sisters who serve our country today and throughout the past two centuries to preserve our way of life.”

Jerry’s sentiment was shared by volunteers Alan and Diane Ryan, Barbara Pucciarello, Alan Schindler, and Christy Berg as the team began Friday morning at 5 a.m. and spent a full day assembling and installing the flags so that everyone could enjoy them in time for their July 4th celebrations.

While Project Main Street promotes their mission as “your avenue to a vibrant downtown”, the organization recognizes that this first step in their downtown beautification plans, took a community.  “I hope that as people look down Bloomfield Avenue and see these beautiful flags flying, they’re proud that they had a hand in their presence,” said Christy Berg, Project Main Street board member. “Whether someone helped us raise money, ran or supported our Beautification Dinner, gave the necessary approvals or rolled up their sleeves to work on this project, everyone’s contribution made a difference.”

To learn more or to become a Project Main Street volunteer, please email projectmainst@gmail.com.

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